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Unilever Bought Dollar Shave Club for $1 Billion. Insiders Call It a ...
WebUnilever announced last week that it would purchase Dollar Shave Club for $1 billion. On the surface, this may look like yet another desperate attempt by a lumbering legacy giant to buy (and overpay for) digital street cred. However, look at little more closely, and this acquisition is packed full of strategic and tactical benefits. WebIn 2016, Unilever paid $1 billion for Dollar Shave Club, expecting to use its size to help the brand grow sales and to reach its millennial customers. Six years later, it's done neither, according ... alloggi valle aurina
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